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Edited by: Kimberlee Leonard
 and Reviewed: Kimberlee Leonard

Top 4 State Farm Competitors and Alternatives

Author: | Oct 5, 2023

Editorial Note: We earn a commission from partner links on Go Sifter Advisor. Commissions do not affect our editors’ opinions or evaluations.

When it comes to insurance, State Farm is the company to beat. It’s the top personal insurer, holding more than 9 percent of the total property and casualty insurance market.

But competition is good for consumers, forcing the top insurers to keep their rates low and their offerings strong. There are a few State Farm similar companies giving the insurer a run for its money.

  • Geico: Best for Affordability
  • Allstate: Best for Discounts
  • Farmers: Best for Poor Credit
  • Progressive: Best for Renters
ProviderSignup ProcessTypes of Insurance CoverageBundling Discounts?
GeicoOnline quotes and signup availableAuto, home, renters, life, small business, pet insuranceMultipolicy discounts available
AllstateOnline quotes and signup availableAuto, home, renters, life, small business, supplemental health, pet insuranceMultipolicy discounts available
FarmersQuote requires call to an agent, signup onlineAuto, home, renters, life, small business, pet insuranceMultipolicy and multicar discounts available
ProgressiveOnline quotes and signup availableAuto, home, renters, life, small business, pet insuranceMultipolicy and multicar discounts available

Top 4 State Farm Alternatives

Geico: Best for Affordability

It can be tough to generalize prices since premiums are based on your demographics, driving history, and locations. But State Farm alternatives like Geico are known as direct-to-consumer (D2C) insurers. Cutting out agents allows them to offer more competitive premiums. Geico puts a priority on customer service, making it a top choice among D2C options.

Customer reviews praise the ease of signing up and managing policies through the mobile app. When you do need help, Geico offers 24/7 customer support through live chat and by phone. Some customers report seeing their policies dropped for no reason and having to battle to get help, though.


  • Competitive rates
  • Easy online signup process
  • Great customer service for a D2C provider


  • No agents provided
  • Reports of policies being dropped

Allstate: Best for Discounts

Allstate Insurance is an established provider that offers policies both through agents and online. Its prices tend to be higher than other alternatives to State Farm, but insurers have multiple opportunities to save. To reduce your premiums, you can bundle multiple policies and take advantage of the DriveWise program to have your driving habits tracked.

You will find a larger number of customer service complaints about Allstate versus other State Farm similar companies. Complaints tend to increase when it comes to the claims filing process. But if you take advantage of all the perks, you could find Allstate gives a better deal than State Farm is offering.


  • Multiple discount opportunities
  • Large, reliable insurer
  • Easy online signup and policy management


  • Low customer service ratings
  • Higher rates than competitors
  • Complaints about claims filing process

Farmers: Best for Poor Credit

If you’re struggling to build credit, Farmers may be a better option. They tend to have lower rates for policyholders with poor credit than State Farm. Otherwise, the rates skew higher than State Farm’s so it’s important to compare quotes if you’re considering Farmers.

But there’s another feature that makes Farmers one of the best alternatives to State Farm insurance. Reviews indicate customer service is superior to other State Farm similar companies. If you’re looking for a more personalized experience when you set up your policy and file a claim, Farmers is worth considering.


  • Good customer service ratings
  • Multiple policy discount options available
  • Lower rates for low-credit policyholders


  • Some coverage not available in all 50 states
  • Rates often higher than State Farm
  • Higher rates for younger and senior drivers

Progressive: Best for Renters

If you’re looking for alternatives to State Farm renters insurance, Progressive is a great option. You’ll find competitive rates on renters policies, and Progressive also lets you price other insurers to make sure you’re getting the best rates.

Progressive is another State Farm competitor with a direct-to-consumer business model. But Progressive gets plenty of praise for its customer service and easy policy management. As with other companies, though, customers complain about increased rates after claims.


  • Competitive rates
  • Lower rates for those with DUIs and low credit
  • Easy-to-use app


  • Limited homeowners and renters coverage
  • Low claims service rating
  • Limited coverage options in some states

How We Evaluated Top State Farm Alternatives

Choosing insurance can be a time-consuming activity. We worked to make things easier for you by researching multiple insurers across all their major offerings. Although we primarily focused on home insurance, auto insurance, small business insurance, life insurance, and supplemental health insurance, some companies offered more specialized insurance, including rental car insurance, jewelry insurance, and RV insurance.

Since our research was limited to State Farm similar companies, we narrowed the list to companies that offer comparable policy types and pricing. We then took a close look at the signup and claims process, as well as the customer service offerings.

But to get the full picture of how State Farm similar companies compare, we sorted through hundreds of online reviews. Often the most telling information on an insurer is available through the customers who have policies. Most insurers have a large number of complaints about claims, so we considered overall trends when comparing insurers rather than looking at negative reviews individually.

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